About

I’m Maribel Sierra, a social science trained design researcher based in foggy San Francisco, CA. I apply qualitative and quantitive methods to simplify complex challenges and drive systemic improvements for public good. I’m especially interested designing for health and civic tech.

Specialties

Generative / Discovery Research

Service design research and journey mapping

Concept and Usability Testing

Survey Design and Data Analysis

Heuristic Evaluation

Participant Recruitment and Management

Workshop Facilitation

Design Mockup / Prototype Development

Stakeholder Partnership and Collaboration

Career Snapshot